Consulting Services

I partner with DTC brands who are ready to scale their paid media into sustained & profitable growth.

With over a decade of experience in paid media, I’ve managed multi-million-dollar budgets for brands including Fear of God, Nike, Abercrombie & Fitch, and Marriott International.

I combine data-driven performance strategy with deep respect for brand storytelling, helping premium and luxury businesses grow without compromising their identity. I partner with brands making meaningful investments in growth to deliver measurable revenue and lasting brand equity.

My Expertise

  • Luxury & Premium Brands: I understand the nuances of brand perception, pricing, and customer expectations in higher-end markets.

  • Full-Funnel Strategy & Execution: Paid search, Paid social, YouTube, Display/Programmatic, Video/CTV, and emerging channels.

  • Performance & Profitability: Proven track record of scaling campaigns while maintaining strong ROAS and incrementality.

  • Creative & Data Alignment: Strategic testing frameworks to optimize creative and measurement solutions.

Proven Impact

  • Fear of God – Scaled paid media investment from under $150K to $400K/month while maintaining a $5 ROAS, driving +149% YoY growth.

  • Nike – Managed $80M in annual spend and unlocked $52M incremental revenue through advanced testing and MMM calibration.

  • Abercrombie & Fitch – Delivered +132% revenue growth for women’s business through channel expansion and creative testing.

Paid Media Audit

A deep dive into your current paid media performance, tech stack, creative strategy, and measurement. I identify hidden inefficiencies, uncover untapped growth opportunities, and create a clear roadmap to scale profitably while protecting brand equity.

Full-Funnel Campaign Setup

From awareness to conversion, I design and manage paid media campaigns across search, social, video, and display. Every campaign is built with brand positioning in mind, balancing high-quality creative with rigorous measurement.

Creative Testing Framework

I develop testing frameworks to pinpoint which creative, messaging, and placements resonate with your core customer, eliminating guesswork and accelerating learnings.

Over 50% of performance can be attributed to creative. This is a key lever for business growth but is often ignored because it’s too difficult to pinpoint exactly what’s working and build a creative feedback loop.

Measurement & Customer Insights

Beyond standard KPIs, I help you understand your high-value customers: where they shop, what they value, and how they engage across channels. This intelligence informs smarter targeting, more effective creative, and stronger ROI.

I turn complex data into clear, actionable insights for stakeholders. My measurement frameworks highlight what’s working, what isn’t, and where to allocate budget for maximum impact.