About Me
I’m a performance marketing leader with nearly a decade of experience designing and scaling multimillion-dollar paid media programs. My expertise spans across search, social, video, display, audio, OOH, influencer, affiliate, and email, where I help brands move seamlessly between storytelling & measurable growth.
My Story
I started my career inside agency walls, learning how to manage complex accounts for global brands like Marriott International and General Motors. From there, I moved into retail and fashion, partnering with Abercrombie & Fitch and Nike to drive scalable growth strategies across digital platforms.
Most recently, I’ve been leading paid media at Fear of God, where I built and scaled a media program that grew in revenue +149% year-over-year, while balancing the nuances of performance media with the sensitivities of a high-luxury brand.
What sets me apart
Where many media leaders lean fully data-first or purely creative, I’ve built my career at the intersection of brand and performance.
I bring the analytical rigor to prove out ROI, incrementality, and full-funnel efficiency.
I understand the creative and storytelling needs of brands, where customer perception and brand equity are non-negotiable.
I thrive on bridging the gap between creative vision and performance outcomes, ensuring media not only drives revenue but reinforces brand identity.
Director Level Thinking
Media doesn’t live in a silo. It sits at the crossroads of creative, merchandising, and customer experience. That’s why I advise brands not just on campaign execution, but on strategic questions like:
How do we grow new customers while nurturing our core base?
What’s the right balance of aspiration versus conversion messaging?
How should we measure performance beyond last-click ROAS to understand real impact?
This is the lens I bring to every business as both a strategist and an operator.
Who I Work With
I partner with premium and luxury DTC brands who want to scale without diluting their brand. Whether it’s acting as a paid media director, conducting a full media audit, or leading campaign execution across channels, I help brands align performance with prestige.